Cuti-cuti 1Malaysia, how much does it cost actually?

How much does this Cuti-cuti 1Malaysia facebook page cost actually? Let's listen to what Preetham Venkky has to say. Preetham Venkky is the business head at KRDS India, one of the Facebook authorized app development firms in Asia. 

While anything is possible, spending US $590,000 on six Facebook apps doesn’t make much campaign sense. So for an app like Citrawana (one of the six) to costs close to US $100,000, this is impossible since the app is pretty straight to the point. The money paid is seriously unjustified. It should cost anywhere between $ 12,000 – $ 15,000 inclusive of two iPads being given away as prizes. These costs would include (to quote directly) – “creative works, concepts and ideas, design, flash programming and coding, testing and debugging, uploading and launching of application, system server development and maintenance, and development of database from the contest”.

Based on the minister’s statement, what’s important to note is that the cost does NOT include campaign management, monitoring, Facebook ads, or fan recruitment through Facebook and Google. In most cases, the costs can escalate quite rapidly if a key deliverable is fan count. If there’s a target to acquire one million US fans for the page (this could be a realistic expectation since the client is a Tourism client) where the CPC is US $1.10 (on average) then it might be a good deal. If I were to make a guess, I think it would make sense if $90,000 includes the development of six apps with the remaining money spent on media (buying ads) to propagate and rapidly increase engagement.

What’s shocked me is something different altogether. The agency hasn’t used the basic mechanics involved in Facebook fans acquisition. For instance, a user can play the game without ‘liking’ the page. There’s a micro-leaderboard but no global leaderboard. How would the user be motivated if he doesn’t know where he stands globally? And honestly, it’s extremely difficult to get 50,000 points which will only encourage the users to give up soon.

Also, the developer hasn’t used any ‘virality’ at all in the app. For instance it doesn’t prompt the user to share their score as an update, it doesn’t have an option to ‘challenge’ and invite your friends to join the game etc. There’s a lot that could’ve been done with the app, but it looks like the development agency has missed out on the core features to make the app go viral and hence increase fans and awareness.

source:  http://www.penn-olson.com/2011/06/15/facebook-stupid-app-malaysia/

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The most effective way to improve blog traffic - Facebook

I discovered some very effective ways to gain blog traffic. I personally use it and my traffic increases about 1000%. Even though my page isn't generating 10k traffic per day, but still it proved it is effective especially if you're blogging about something worth for readers to share, by their standards of cos, not yours. If you're blogging about your emotion and feeling, I doubt that this post can help you. 


The most valuable lesson I have learned is to utilize your social network. The biggest and most popular social network is no doubt the Facebook, founded by the legendary nerd Mark Zuckerberg.  


There are a several very useful functions on Facebook, for example the Share button, Like button, and Fan page. The best of all, they're free of charge. For small-fry blogger like me, cost is most important factor I care in choosing the methods of promoting my page. So FOC is good.


Make sure you place Like and Share buttons for every single blog post you publish. So that people who find it interesting have higher tendencies to share it on Facebook. Convenience is playing a very important role here. Readers might be reluctant to share if they have to copy the page link and share it manually, it's too troublesome. 


Second thing is the Like button. It serves more than just a tool for people to "like" your post, it's rating. When people see a high number of "like" for a particular post. They might stop to read your contents, to find out why so many people like it. Herd mentality is the key. 


The third thing is Fan page. Create a fan page for your page. When people become fans, they indirectly follow you. To certain extents, fan page has the functionality of Twitter, RSS and bookmark. When you update your fan page, they will see it. It's better than Twitter because your fans can have a platform of discussion on Facebook. The downside is that people might not login to Facebook everyday or they might miss your update on. So, the best thing is to get your readers bookmark your page. That's it, my 2 cents of opinion. 

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